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Buying a Domain Name - What to consider before registering

Posted by Hi5 Team 7 September, 2008
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Buying a domain name is actually not all that difficult. Most corporations have a registered domain name; almost every television and radio station has one. Many personal web sites and blogs have a registered domain name, as the prices for the registration and maintenance are not all that high, and even a personal web site can generally earn back the initial investment fairly quickly. When discussing domain names, the phrase ”domain name” means the address that you see in the URL bar when you visit a site, such as Google.com or CNN.com.

These domain names are only placeholders, provided for the web site to make it easier to remember web site addresses, as the raw IP address is simply a string of numbers separated by dots, an arcane method of designation if ever there was one. Web surfers are far more likely to return to a site with an easy to remember name rather than a string of digits.

Choosing a registered domain name is very important, and good, creative planning in the early stages can reap tremendous rewards later on down the line, as a properly chosen and promoted domain name can make all the difference, especially when considering a commercial web site. A good descriptive name will be easy for web visitors to find and remember and should include the nature of the web site in question.

A good registered domain name will instantly communicate what product or service the web master’s web site has to offer. If the web site is based on politics, then the word politics would be a good choice for inclusion into the new domain name. This logic applies uniformly to nearly every topic or niche. Putting the name of the relevant terms in the domain name is an easy way to keep people informed as to what it is your organization actually does.

This is the hallmark of a good domain name, giving the web surfing public a quick sample of the subject matter and content of your site, such as your company’s name, which gives web traffic a better chance of finding your web site on the internet. People generally believe that they have no choice but to purchase a domain name from their ISP or web provider. While the ISP might be required to set up a viable hosting solution for the web master’s site and probable bandwidth needs, there is no need to involve the ISP during the actual purchase of the domain name and subsequent registration. The web master can actually perform this step without the assistance of the ISP or domain name service.

InterNic charges seventy dollars to process a domain name registration, which covers registration and two full years of upkeep and maintenance, which changes to thirty five dollars a year after the initial two years expires. There are many companies already positioned to handle the process of securing domain name registration for the web master, and their fees vary. Choosing a company like this takes great care, as the web master would be poorly advised to use a less than reputable domain name registration company.

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